MY WORK

Innovation.
Creativity.
Effect.

what we do
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Conducting thorough UX research and usability testing helps understand user needs and address any issues. Iterating on design based on feedback ensures intuitive navigation and functionality. Quality assurance testing ensures a bug-free product. Providing clear documentation assists users in effectively utilizing the product. After launch, monitoring user feedback through NPS and analytics helps identify areas for improvement, guiding regular updates and patches. Engaging with users through customer support channels and analyzing user behavior data fosters continuous improvement and community engagement, enhancing the overall user experience.

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What
I can do
best

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UX Researching

    • 90%

I utilize UX research methods to understand user behaviors, needs, and preferences. Surveys collect quantitative data, while interviews provide qualitative insights. Observational studies, usability testing, contextual inquiry, and A/B testing offer diverse approaches. Additionally, I employ empathy mapping, usability testing, and card sorting to find pain points, improve user experience, and categorize product features for optimal user satisfaction.

user Interface Designer

    • 85%
As a UI designer, I can create visually appealing and user-friendly interfaces. I can incorporate intuitive navigation and interactive elements for enhanced user engagement. I can ensure consistency in design elements and adhere to branding guidelines. Additionally, I can collaborate with UX researchers and developers to bring designs to life effectively.

Product Managing

    • 85%
A product is developed with the objective of meeting a range of customer needsand yielding benefits for the organization by satisfying those needs. The product development journey involves discovering customer needs, identifying marketopportunities, considering business expectations, analyzing data and information, acquiring necessary resources, designing processes, establishing performanceevaluation criteria, and building teams. These tasks are carried out within a defined framework, such as an agile approach to planning and control ofactivities, which enables effective management of changes and uncertainties. Various members of the product management, including the product design,development team, UI/UX design team, quality assurance (QA), and Scrum master, continuously and collaboratively interact using the Scrum methodology toconstruct a product that aligns with customer requirements and maximizes its effectiveness.With several years of experience working in product management teams, I possess the skills and abilities to work as a product manager, product designer,and UI/UX designer in various products within the e-commerce domain.

Career &
experience

Professional Experiences (6 yr)

Product designer
Entekhab Group

1 yr - Full Time

Duties: Design whole Admin & Supplier Platform more than 150 pages, Responsive Design Online Shopping for Mobile, Redesign some page of Online Shopping Such as: Profile Notification, Profile Voucher, Profile Comments ,Rating & Suggestion in Pdp, QA & Usability testing
Achievements: Optimizing Black Friday Campaign, Customizing and Redesigning Component Design System base of MUI design System, Increasing User-satisfaction NPS with the new design.

Sr. UI/UX designer
Mihan Company

5 Month - Full Time

Duties: Design whole platform in Q-Commerce Online shopping by Material 3 design System. Competitor Analyze Both Functional and Visual, Making User flow, Sketching Low -fi ,Hi -fi.
Achievements: Optimizing user Experience on Online shopping. Conducting Heuristic Evaluation & Questionnaire Test.

Sr. UI/UX designer
Firooz Company

(1 yr - Full Time)

Duties: Design B2B & B2C Site on desktop & Mobile.
Achievements: Increasing Brand Awareness besides, Optimizing Conversion Rate.

UI/UX designer
JeansWest (Bani Mode)

(1 yr - Full Time)

Duties: I focused on both visual design and UX design which sell products more than other rivals.
Achievements: Improve User Satisfaction.

UI/UX designer
Mahannet

(1 yr - Full Time)

Duties: Design Mahan net Application.
Achievements: Make a New Product With All Features Both Functional and Visual.

Freelance Project

Design Cryptocurrency Site | Reypayment Project
Duties: Design Whole Cryptocurrency site such as some trade table, Dashboard, all Cryptocurrency trading.

Design Digital Menu for Restaurant | Case Study
Duties: Design a new Concept of Digital Menu for Restaurant.
Achievements: It have a checkout Process beside Order list and have some AI Ideas for Waiting Customer time! It has new feature for delay in preparing food and an offer for Customer who are experienced delaying

Design Luctury Online Shopping Food | British Based Company ( Persian Pantery )
Duties: Design Fantasy Online Shopping food for Luxurious Purpose

Education

Industrial Design

at Art University of Tehran

The Graphic Design

at Shariaty University Tehran

Hobbys

Home

Drawing

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Books

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ASG

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About me

I earned dual majors in Graphic and Industrial Design from the Art University of Tehran. Since 2012, I've been actively involved in design. My journey led me to delve deeper into UI/UX and product design after completing relevant courses.

In the realm of UI/UX, I've had the privilege to collaborate with diverse teams, ranging from small startups to large corporations. My expertise spans visual design and UX research, where I've adeptly collected data from potential users through interviews and questionnaires. Subsequently, I analyze this data and craft comprehensive case studies for each project.

In the UI sphere, I begin with sketching Lo-fi and wireframing for IA, followed by preparing MVPs. I then create prototypes and rigorously test them, incorporating feedback to refine the UI/UX. Post-release, I employ tools like GA4, Clarity, and Hotjar to scrutinize user behavior, optimizing conversion rates and enhancing user satisfaction.